Lisa Schaeffer Community Manager

Hello! Please tell us about yourself and your role at Lockwood Publishing?
Hi I’m Lisa, I’m one of the Community Managers here at Lockwood! I manage our Avakin Life YouTube channel by answering our community there and moderating comments. That work also includes optimizing our presence on YouTube to make sure our players and future players find us!

Another part of my role encompasses social media R&D. I look into our current and potential platforms, how they perform, how up to date we are with content trends, and ultimately write reports to help us make decisions on our social media presence!

Name 3 things that you LOVE!
I absolutely love food, and I’ll stop right there otherwise I’m going to geek out on how to cook an egg.
I love travelling and experiencing new ways of thinking and seeing the world.
And RPGs. Most of my favourite video games have a deep roleplaying element to them!

How did you find your start in the industry, and how did you arrive at your current position?
I’ve always wanted to work in games in some capacity. I started helping friends on their games by translating then from French to English, writing promotional copy, giving trailer directions, and helping on booths at showcases during my “Licence” (French equivalent to a bachelor).

My Master studies in Marketing gave me more time and freedom to study games. I managed to be a Marketing Manager intern at a Canadian indie studio which provided me with a more mainstream experience of game development.

After that, I moved to the UK, and it took me quite a long time to find a role. Working on my LinkedIn profile made me more visible and I was contacted by Lockwood’s recruiter. I started there as a Marketing Coordinator a little more than a year ago, and it’s been invaluable to work in house with so many people with different skills and insights.

What do you consider to be the greatest achievement of your career so far?
Managing to work internationally is something I’ll never take for granted. There’s something incredibly thrilling to know that I can work around the world thanks to my knowledge of the English language.

My first public talk is also at the top, the first time you go on stage and see people sat in front of you, here to listen to what you want to say… It’s quite overwhelming, bit in a good way!