Ad Monetisation Manager

Description

At Lockwood, our vision is to bring people together through Avakin Life so they can play, share and socialise! Listed as one of Europe’s fastest growing tech companies by the FT for 2020 as well as winning numerous TIGA and other awards several years in a row, our journey’s only just begun. With great benefits including an employee share scheme, we’re a great destination for those who want to work on cutting edge social experiences in an environment that fosters communication and creativity. We’re always looking for good people – if you are interested in helping us shape Avakin Life’s future, this is a great opportunity.

We're looking for an amazing Ad Monetisation Manager. Working directly with our Monetisation Director, you'll be responsible for optimising the delivery of video ads through Avakin Life.

Responsibilities

• Leading expert in in-app ad monetization;
• Responsibility over ad revenue, eCPM, impressions and fill rates through live ad network partners;
• Integration and management of new ad network partners;
• Benchmarking and evaluation of potential ad networks;
• Deep knowledge of ad monetization market, following and predicting new trends;
• Close cooperation with dev and content team on integrating rewarded video format;
• Close cooperation with data team to make sure the ad monetization is tracked properly;
• Deep knowledge of mobile games market and ad monetization techniques;
• Optimization of ROI through;
  • Segmentation of users based on geo and behavioural patterns;
  • Compiling and analyzing performance data and metrics;
  • Running A/B tests;
  • Negotiating business with ad networks;
  • Management of waterfall setup;
  • Other day-to-day optimization activities.